Disinfectants
What Are Antiseptics and Disinfectants?
Antiseptics: These are antimicrobial substances applied to living tissues (skin or wounds) to reduce the risk of infection. Common examples in the Vietnamese market include alcohol-based hand rubs, povidone-iodine, and chlorhexidine gluconate.
Disinfectants: These are chemical agents applied to non-living surfaces and objects to destroy microorganisms. Their application ranges from household floor cleaners to high-level sterilization for surgical instruments and industrial biosecurity in livestock farms.
Vietnam Antiseptics and Disinfectants Market
Historical Market Size & Growth (2018–2024)
Before 2020, the market was characterized by steady, single-digit growth driven primarily by the hospital sector. The COVID-19 pandemic triggered an unprecedented spike in 2020 and 2021, with demand for hand antiseptics increasing by over 400% in some segments. Post-2022, the market entered a normalization phase.
However, the “floor” for demand has remained significantly higher than pre-pandemic levels, as hygiene protocols became institutionalized in schools, offices, and factories.
Market Forecast and CAGR (2025–2030)
The antiseptics and disinfectants market in Vietnam is projected to grow at a CAGR of approximately 7% to 8.5% through 2030. This growth rate is slightly above the ASEAN average, reflecting Vietnam’s rapid healthcare infrastructure expansion and its role as a manufacturing powerhouse.
While the consumer retail segment for basic hand rubs may face saturation, the institutional and industrial disinfectant segments are poised for sustained expansion as professional biosecurity standards become mandatory across the agricultural and food processing sectors.
Key Market Drivers and Growth Factors
Emerging Trends in Livestock Disinfectants: Market Insights and Growth Drivers
How Marketing Intelligence Improves Biosecurity Strategies for Farms
Competitive Landscape of Disinfectant Solutions in the Livestock Industry
Competitive Landscape and Key Players
Leading Domestic Manufacturers
Their strengths lie in deep distribution reach into Tier 2 and Tier 3 cities and competitive pricing strategies that appeal to price-sensitive public hospitals and rural consumers.
International Brands and Multinational Presence
Market Entry Strategies Observed
2. Private Labeling: Large retail chains (e.g., WinMart, Bach Hoa Xanh) are increasingly commissioning local manufacturers to produce private-label antiseptics to capture the value-conscious consumer segment.
Opportunities and Strategic Insights for Businesses
High-Growth Customer Segments
- Private Hospitals: With higher budgets and a focus on “international accreditation” (JCI), private clinics are the primary adopters of premium, specialized antiseptics.
- Industrial Parks and Export Manufacturers: Sectors like electronics (Samsung, Foxconn) and textiles require strict surface disinfection to maintain “clean room” environments and protect worker health, ensuring high-volume, B2B recurring revenue.
White Space Opportunities
- Food-Grade Disinfectants: As Vietnam scales its seafood and fruit exports, there is a massive underserved demand for non-toxic, food-safe disinfectants for processing lines that meet EU and US FDA standards.
- Pediatric-Safe Hygiene: A growing “middle-class parent” demographic is seeking specialized, alcohol-free, or natural antiseptics safe for use in kindergartens and at home.
Our Solutions
Market Entry Services
Expanding into Vietnam or Southeast Asia brings enormous opportunities — but also complex challenges. At Alau Vietnam, we make market entry simple, compliant, and sustainable. With a blend of local expertise and a European mindset, we help international companies establish a strong presence while minimizing risks and accelerating growth.
ExploreMarket Intelligence
Unlock actionable data for informed decisions. We deliver in-depth analyses of Vietnam’s animal pharma landscape, including market size, growth potential, customer preferences, and emerging trends.
ExploreOperational Support
Running a business in a new market can be complex, with regulatory, payroll, and administrative hurdles slowing down growth. At Alau Vietnam, we provide operational support services that let you focus on strategy while we handle the details. From Employer of Record (EOR) services to payroll, accounting, and international bookkeeping, we make local operations smooth, compliant, and efficient.
ExploreRegulatory And Compliance
From payroll and accounting to day-to-day administration, we provide flexible operational support. With us managing your local operations, you gain efficiency and peace of mind while keeping full focus on your business goals.
ExploreFrequently Asked Questions
Which industries drive the highest demand in Vietnam?
The healthcare sector (hospitals and clinics) remains the primary driver. However, the food processing and livestock industries are rapidly catching up due to intensified biosecurity requirements to prevent outbreaks like African Swine Fever and to meet export standards.
How is the antiseptic/disinfectant market expected to grow?
The healthcare sector (hospitals and clinics) remains the primary driver. However, the food processing and livestock industries are rapidly catching up due to intensified biosecurity requirements to prevent outbreaks like African Swine Fever and to meet export standards.
What regulations govern disinfectants in Vietnam?
Disinfectants and antiseptics for medical and household use are regulated by the Ministry of Health under Decree 91. Products must undergo efficacy testing at MoH-certified labs and receive a registration number before being legally sold.
Get Some Answers
Why choose Alau Vietnam?
At Alau Vietnam, we support international companies in their entry, growth, and long-term success in Vietnam. Through a combination of market entry consulting, market intelligence, regulatory & compliance expertise, and operational support services, we make expansion in Vietnam smooth, compliant, and results-driven. We combine deep local knowledge with international working standards, ensuring clear communication, structured execution, and reliable outcomes. Our multilingual team (Dutch, French, English, and Vietnamese) bridges cultural and business barriers, enabling faster decisions and more efficient implementation. Whether you need tailored market insights, product registrations and approvals, ongoing compliance support, payroll and bookkeeping, or a trusted Employer of Record (EOR) partner; we deliver end-to-end solutions aligned with your business goals. Our mission is simple: to help international companies enter and scale in Vietnam efficiently and sustainably; while we manage the complexities on the ground.
What makes Vietnam attractive?
Vietnam is one of Southeast Asia’s most dynamic and rapidly expanding economies. With a young population, increasing consumer spending power, and a strategic geographic position, Vietnam offers exceptional opportunities for international companies looking to grow in Asia. Competitive operating costs, a stable political environment, and a business climate that welcomes foreign investment make Vietnam a highly attractive market for long-term expansion. In addition, Vietnam is strongly integrated into global trade through major Free Trade Agreements such as EVFTA, CPTPP, and RCEP, creating easier market access, reduced tariffs, and improved competitiveness for exporters and manufacturers. For companies aiming to access the wider ASEAN region, Vietnam is the ideal gateway; combining growth potential, strategic advantage, and economic stability.
How we support with all your regulatory needs?
Vietnam’s regulatory landscape is detailed, diverse, and varies across industries. Different product categories follow different approval pathways, documentation formats, and authority oversight; and local representation is required for most registrations and renewals. Navigating these requirements without local expertise can lead to delays, rejections, and increased costs. At Alau Vietnam, we manage the full regulatory and compliance process across sectors; ensuring dossiers meet national standars, handling communication with authorities, and even holding registrations on behalf of our clients when needed. We reduce complexity, accelerate approvals, and help you achieve faster, compliant market access in Vietnam.
What are our capabilities?
At Alau Vietnam, we combine deep local market knowledge with international standards to support successful business expansion in Vietnam. Our capabilities cover the full journey; from market analysis to execution and ongoing compliance. We provide: Market Entry Support – strategy, opportunity assessment, partner search, business setup. Market Intelligence & Insights – industry research, trend analysis, competitor mapping, customer insights. Regulatory & Compliance Management – dossier preparation, approvals, authority communication, and the ability to hold registrations. Operational & Administrative Support – EOR, payroll, bookkeeping, and accounting for smooth day-to-day operations. What sets us apart: Multilingual team (Dutch, French, English, Vietnamese), strong authority relationships, and a hands-on execution approach with a European mindset.
How does Alau Vietnam work with clients and deliver support?
We operate as your local execution partner in Vietnam; combining strategic guidance with hands-on operational support. Our approach is collaborative, transparent, and result-focused. We take the time to understand your goals, align with your processes, and tailor our support to your business needs. From market entry evaluation and intelligence research to regulatory compliance and operational support, we manage the details on the ground so you can focus on strategy and growth. With clear communication, structured processes, and international working standards, we make doing business in Vietnam straightforward, predictable, and compliant.